Consumers have no digital trust in companies.
Only a minority of consumers worldwide believe that companies handle their personal data in a trustworthy way. This was one of the findings of a representative EOS survey “What’s the value of data?”. Which information is regarded as very sensitive, and in which countries are people particularly skeptical?
- Only 33 percent of Europeans trust companies to handle digital data. In the USA this applies to only one in four consumers.
- Bringing up the rear in the trust rankings are telecommunications companies, the online retail sector, social networks and messaging services.
- One in four to one in five consumers has already had a bad online experience with the use of personal data.
Instead of ‘collecting data for data's sake’, we pursue a data minimization approach and collect data only for specific purposes.
Great skepticism worldwide about the handling of digital data.
Data minimization creates digital trust.
One example of the kind of data minimization approach that inspires trust is the EOS service portals in various countries that enable defaulting payers to settle their outstanding debts. These portals only request the information necessary to make the payment. “Our online portals facilitate simple and self-determined access to unpaid debts,” says Esther van Oirsouw, Head of Portals & Integration at EOS Technology Solutions. “After entering the individual case number the payments can be made with just a few clicks. And for the majority of payment methods offered, no personal data has to be provided. Because we know from experience that the more self-determination and flexibility we create, the better the payment rate and the greater the trust in us.”
Our online portals provide defaulting payers with simple and self-determined access to their unpaid debt. After entering the individual case number the payments can be made with just a few clicks.